ALEXANDRE FRIH
Selected Works
2018 ——— 2026
Founder & developer. Ex–Louis Vuitton PM in LVMH’s DARE innovation lab: connected products with Virgil Abloh and Nicolas Ghesquière, and the Aura blockchain. Now running Solar Beam Studio.
Studio · 2021 →
Solar Beam Studio
Hybrid human / AI creative studio. Software, design and 3D for founders.
Louis Vuitton · 2018
Tambour Horizon
Louis Vuitton's connected watch. My first LV project — Program Manager, IoT.
Louis Vuitton · 2019
Lightning
Louis Vuitton's light-up LED collection under Virgil Abloh — the Lightning Keepall and the X408 sneaker. My second LV project.
Louis Vuitton · 2019
Canvas of the Future
Louis Vuitton bags with flexible screens, on Nicolas Ghesquière's Cruise runway at JFK.
Louis Vuitton · 2019
Épée d'Académicienne
A connected ceremonial sword for philosopher Barbara Cassin's induction into the Académie Française.
Louis Vuitton · 2019
LV × League of Legends
The connected trophy travel case for the 2019 League of Legends World Championship.
Louis Vuitton · 2019
Connected Speaker
Louis Vuitton's monogram Bluetooth speaker, shown on Virgil Abloh's runway.
Blockchain · 2019
Aura
The LVMH luxury blockchain for product authenticity. I was the architect on the Louis Vuitton side.
Design · Concept
Exo
A design brand built on the exoskeleton. Objects wrapped in a structural cage.